Fashion Blogging

Welcome to our latest article, where we delve into the captivating world of fashion blogging. In this edition, we shine a spotlight on the rising stars who are making waves in the industry. These style influencers are redefining fashion content and inspiring fashion enthusiasts worldwide.

Starting a fashion blog is not only about expressing your personal style but also about the potential to turn your passion into a profitable endeavor. The fashion industry invests billions of dollars in advertising through various platforms, making it an exciting time to embark on this creative journey.

Join us as we explore the success stories, share tips for starting your own fashion blog, and learn how to create engaging content that captivates your audience. But first, let’s meet the influential voices who are setting trends and making their mark in the world of fashion blogging.

Why You Should Start a Fashion Blog

Starting a fashion blog can be a rewarding and exciting venture. Not only does it allow you to express your unique style and creativity, but it also offers opportunities to make money and connect with like-minded individuals. Whether you’re a fashion enthusiast looking to share your passion or an aspiring influencer hoping to establish yourself in the industry, starting a fashion blog can be a stepping stone towards achieving your goals.

One of the main reasons to start a fashion blog is the potential to make money. Successful fashion bloggers can earn a significant income through various monetization strategies. Sponsored content and brand collaborations are popular avenues for generating revenue, as brands are constantly seeking influential voices to promote their products or services. Additionally, affiliate marketing allows bloggers to earn a commission on sales generated through their blog. With dedication and strategic partnerships, your fashion blog can become a profitable endeavor.

Beyond monetary benefits, a fashion blog provides a platform for self-expression. It allows you to showcase your personal style, share outfit ideas, and offer fashion inspiration to your audience. Through captivating visuals and engaging writing, you can authentically express yourself and build a loyal following. Fashion blogging also opens doors for networking opportunities and collaborations with other fashion enthusiasts and industry professionals, allowing you to connect with like-minded individuals and expand your reach.

start a fashion blog

Key Benefits of Starting a Fashion Blog:

  • Express your unique style and creativity
  • Opportunities to make money through sponsored content and brand collaborations
  • Connect and network with like-minded individuals
  • Share fashion inspiration and gain a loyal following
  • Showcase your personal style through captivating visuals and engaging writing

Starting a fashion blog is not only a chance to pursue your passion for fashion, but it also offers the potential for personal and professional growth. By sharing your unique perspective on style and staying informed about the latest trends and developments, you can establish yourself as an influential voice in the fashion blogging community. So, if you’re passionate about fashion and have a desire to express yourself, starting a fashion blog could be the perfect opportunity to embark on an exciting new journey.

Top Fashion Blog Examples That Are Crushing it in 2018

When it comes to fashion blogging, there are several influential voices that have made a significant impact in the industry. These top fashion blogs have not only garnered a huge following but have also become a source of inspiration for fashion enthusiasts everywhere. Let’s take a look at some of the fashion influencers who are crushing it in 2018.

We Wore What

top fashion blog We Wore WhatOne of the most popular fashion blogs out there is We Wore What. Created by Danielle Bernstein, this blog has gained a massive following with its chic and trendy fashion content. Bernstein’s impeccable sense of style and ability to curate unique outfits has made her a go-to source for fashion inspiration.

Sincerely Jules

Sincerely Jules, founded by Julie Sariñana, is another top fashion blog that has taken the industry by storm. With her effortlessly cool style and travel adventures, Sariñana has captivated her audience. Her blog features a mix of fashion, lifestyle, and travel content, providing a well-rounded experience for her followers.

The Blonde Salad

Started by Chiara Ferragni, The Blonde Salad has become one of the most recognizable fashion blogs in the world. Ferragni’s glamorous and high-fashion approach to style has earned her collaborations with top luxury brands and a dedicated fan base. Her blog is a treasure trove of fashion inspiration and insider tips.

Top Fashion BlogsFashion Influencers
We Wore WhatDanielle Bernstein
Sincerely JulesJulie Sariñana
The Blonde SaladChiara Ferragni

These are just a few examples of the top fashion blogs that have made a significant impact in 2018. Each of these influencers has brought their unique voice and style to the fashion world, inspiring countless individuals along the way. Whether you’re looking for outfit ideas, fashion tips, or simply want to stay updated on the latest trends, these fashion blogs are a must-follow for any fashion enthusiast.

How to Start Your Fashion Blog

Starting a fashion blog is an exciting venture that allows you to share your unique style and passion for fashion with the world. To kickstart your fashion blogging journey, there are a few essential steps you need to follow.

Choose the Right Blogging Platform

The first step in starting your fashion blog is selecting the right blogging platform. One popular option is, which offers complete control and ownership of your website. It provides a user-friendly interface and a wide range of customizable themes that can reflect your personal style. Alternatively, you can explore other platforms like Blogger or Squarespace, depending on your preferences and needs.

Set Up Your Website

Once you’ve chosen a blogging platform, it’s time to set up your own website. This involves registering a domain name and securing web hosting. Many hosting providers offer affordable plans for beginners, making it easy to get started. Your domain name should be catchy, memorable, and relevant to your fashion blog’s niche. Once you have your domain and hosting in place, you can proceed to install your blogging platform and customize your website.

Add Engaging Content

With your website set up, it’s time to start adding engaging content that will captivate your readers and showcase your fashion expertise. Plan your content carefully, focusing on topics that resonate with your target audience. Consider incorporating a mix of fashion photography, outfit inspirations, trend analyses, shopping guides, and personal anecdotes. Remember to write in a conversational and relatable tone to connect with your readers on a deeper level.

Steps to Start Your Fashion BlogDescription
Choose the Right Blogging PlatformSelect a user-friendly platform like, Blogger, or Squarespace that suits your needs.
Set Up Your WebsiteRegister a catchy domain name, secure web hosting, and customize your website design.
Add Engaging ContentCreate high-quality content that resonates with your target audience and showcases your fashion expertise.

Starting a fashion blog requires careful planning and execution, but with the right tools and mindset, you can embark on a successful blogging journey. Remember to stay true to your unique style, engage with your audience, and continuously evolve your content to stay relevant in the ever-changing fashion industry.

Creating Engaging Fashion Content for Your Blog

If you want to capture the attention of fashion enthusiasts and build a loyal following on your fashion blog, creating engaging content is key. From stunning fashion photography to captivating writing, the content you produce should reflect your unique style and resonate with your audience. Here are some top tips for creating compelling fashion content:

1. Showcase Your Fashion Photography Skills

Fashion blogging is a visual medium, and high-quality photography is essential for attracting and retaining readers. Invest in a good camera and learn basic photography techniques to capture your outfits and style in the best possible way. Natural light is your best friend when it comes to fashion photography, so try to shoot outdoors or near a window. Experiment with different angles, compositions, and locations to create visually appealing photographs that showcase your fashion sense.

2. Write Engaging and Informative Blog Posts

While fashion photography is important, don’t neglect the power of your words. Writing informative and engaging blog posts is crucial for building an audience. Share your personal experiences, style tips, and fashion insights to provide value to your readers. Write in a conversational tone, as if you’re chatting with a friend, to create a connection with your audience. Remember to proofread your posts for any grammatical errors or typos to maintain a professional image.

3. Leverage Your Unique Perspective on Fashion

With countless fashion bloggers out there, it’s important to stand out from the crowd. Embrace your unique perspective on fashion and use it to differentiate yourself. Whether it’s through your choice of outfits, your fashion philosophy, or your personal stories, find ways to express your individuality. By doing so, you’ll attract like-minded individuals who resonate with your style and message.

Benefits of Engaging Fashion Content:Example
Increases reader engagement and interactionEncouraging readers to leave comments and share their thoughts
Builds credibility and establishes you as a knowledgeable fashion influencerSharing expert fashion tips and advice
Increases the likelihood of collaboration opportunities with brandsCreating content that aligns with a brand’s aesthetic and values

Creating engaging fashion content is a continuous process of learning and experimentation. Stay updated on the latest fashion trends, seek inspiration from other bloggers and influencers, and always strive to improve your photography and writing skills. By consistently delivering high-quality and authentic content, you’ll be on your way to becoming a successful fashion blogger.

fashion photography

Growing Your Fashion Blog Audience

When it comes to growing your fashion blog audience, there are several strategies you can implement to increase blog traffic and gain more visibility. One of the most effective ways is through social media promotion. Platforms like Instagram, Facebook, and Pinterest can help you reach a wider audience and attract new followers. By consistently posting high-quality content and engaging with your audience, you can build a loyal following and increase your blog’s visibility.

In addition to social media promotion, implementing SEO (Search Engine Optimization) techniques can also help drive organic traffic to your blog. This involves optimizing your blog posts with relevant keywords, creating meta tags, and building backlinks. By optimizing your content for search engines, you can improve your blog’s ranking in search results and attract more organic traffic.

Engaging with your audience is another important aspect of growing your fashion blog. Responding to comments, starting conversations, and fostering a sense of community will not only keep your current readers engaged but also attract new ones. Building relationships with other bloggers and influencers in your niche can also help expand your reach and expose your blog to a wider audience.

SEO Tips for Growing Your Fashion Blog Audience:

  • Research and use relevant keywords in your blog posts
  • Create compelling meta tags and meta descriptions
  • Build quality backlinks from reputable websites
  • Optimize your website’s loading speed
  • Make your blog mobile-friendly

Social Media Promotion Tips:

  • Utilize hashtags related to fashion and your niche
  • Share visually appealing images and videos
  • Engage with your followers by responding to comments and messages
  • Collaborate with other influencers and bloggers for cross-promotion
  • Run contests or giveaways to attract new followers

By implementing these strategies and staying consistent with your efforts, you can effectively grow your fashion blog audience and increase your blog’s visibility in the competitive fashion blogging industry.

Social Media PromotionPromote your blog on social media platforms to reach a wider audience and attract new followers.
SEO OptimizationImplement SEO techniques to improve your blog’s ranking in search results and drive organic traffic.
Engaging with AudienceRespond to comments, start conversations, and build relationships with your audience to keep them engaged and attract new readers.

Monetizing Your Fashion Blog

Once you have established your fashion blog and built a loyal audience, it’s time to explore monetization strategies that can turn your passion into profit. Let’s take a look at some effective ways to make money blogging and maximize your earning potential.

Sponsored Content and Brand Collaborations

Sponsored content and brand collaborations are popular avenues for monetizing your fashion blog. In these partnerships, you work with brands to promote their products or services through dedicated blog posts, social media mentions, or product reviews. By leveraging your influence and unique style, you can attract brand partnerships that align with your audience’s interests, allowing you to earn a fee or commission for your promotional efforts.

Affiliate Marketing

Affiliate marketing is another powerful strategy to generate income through your fashion blog. By partnering with affiliate programs, you can earn a commission on sales generated through your blog. This can be achieved by including affiliate links in your blog posts, where readers can make a purchase directly from the brands you recommend. It’s essential to choose affiliate programs that are relevant to your audience and align with your brand’s values to ensure the highest conversion rates.

Display Advertising and Sponsored Social Media Posts

Display advertising and sponsored social media posts are additional revenue streams for fashion bloggers. Display advertising involves placing advertisements on your blog, which can be sold directly to brands or through advertising networks. Sponsored social media posts, on platforms like Instagram, allow you to promote products or services to your followers in exchange for a fee. These strategies can provide a consistent stream of income, especially if you have a large and engaged audience.

By combining these monetization strategies, you can diversify your income and maximize your earning potential as a fashion blogger. Remember to maintain transparency with your audience by clearly disclosing sponsored content and affiliate links, ensuring trust and authenticity remain at the core of your blog.

Monetization StrategyKey Features
Sponsored Content and Brand CollaborationsEarn a fee or commission by partnering with brands to promote their products or services.
Affiliate MarketingEarn a commission on sales generated through affiliate links placed in your blog posts.
Display AdvertisingPlace advertisements on your blog to earn revenue directly from brands or advertising networks.
Sponsored Social Media PostsPromote products or services on social media platforms in exchange for a fee.

Learning and Growing as a Fashion Blogger

As a fashion blogger, continuous learning is key to staying relevant and thriving in the ever-evolving fashion industry. By staying informed about the latest trends, industry developments, and innovations, you can provide valuable content to your audience and establish yourself as an authority in the fashion blogging community.

One way to stay updated on fashion industry trends is to follow influential voices and fashion insiders on social media platforms. Pay attention to what other bloggers and industry professionals are discussing, and use this information to inspire your own content. Engage in conversations, participate in fashion-related discussions, and share your own unique perspectives to showcase your expertise and build connections with other fashion enthusiasts.


Networking with other fashion bloggers and industry professionals is essential for your growth as a fashion blogger. Attend industry events, conferences, and fashion shows to meet like-minded individuals and gain exposure to new ideas and opportunities. Collaborating with other creatives can lead to exciting partnerships and expand your reach in the fashion community.

Additionally, joining fashion blogging communities and forums can provide valuable insights, mentorship, and support from experienced bloggers. Sharing your experiences, seeking advice, and offering support to others in the community can foster meaningful connections and contribute to your growth as a fashion blogger.

Benefits of Continuous Learning and NetworkingHow to Achieve Them
  • Stay updated on fashion industry trends
  • Provide valuable content to your audience
  • Establish yourself as an authority in the fashion blogging community
  • Follow influential voices and fashion insiders on social media
  • Engage in conversations and participate in fashion-related discussions
  • Share your own unique perspectives and showcase your expertise
  • Expand your network and build meaningful connections
  • Gain exposure to new ideas and opportunities
  • Collaborate with other creatives
  • Attend industry events, conferences, and fashion shows
  • Join fashion blogging communities and forums
  • Share your experiences and offer support to others

By embracing continuous learning, staying informed about fashion industry trends, and actively networking with other fashion bloggers and industry professionals, you can enhance your growth as a fashion blogger and elevate your presence in the fashion community.


Fashion blogging offers a unique opportunity to express your personal style, connect with like-minded individuals, and potentially make money. By following the footsteps of successful fashion bloggers and influencers, you can learn valuable insights and strategies for building your own fashion blog.

Staying true to your unique voice is essential in this industry. Continuously learning and adapting to industry trends will ensure that you provide valuable content to your audience. Embracing growth opportunities and maintaining authenticity are key to long-term success as a fashion blogger.

Remember, fashion blogging is not just about showcasing outfits and style, but also about engaging with your audience, building a strong brand, and attracting brand partnerships. With dedication and passion, you can carve out a place for yourself in the dynamic world of fashion blogging.

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